윈난요리의 색과 맛을 입힌 상하이 홍 0871 윈난 레스토랑(HONG 0871 Yunnan Cuisine Restaurant)

흙과 나무, 돌과 금속 재료를 활용해 원시적 신비로움과 우아함으로 강조, 상하이와 윈난의 도시 특성을 한 공간에 조화롭게 구성해

상하이 홍 0871는 중국 상하이 우송로 윈난요리 전문점이다. 모든 것을 다 받아들인다는 의미를 지닌 윈난 요리문화는 윈난성의 다문화 성향과 지리적인 음식재료를 반영한 특별한 요리문화이다.

전체적인 공간디자인은 IN.X의 디자인디렉터인 웨이우가 맡아 완성했다. 디자이너는 윈난요리의 독특한 색채와 맛을 상하이 홍 0871의 공간에 담고자 했다. 신비함으로 가득한 윈난과 번영의 상징인 상하이는 열정으로 가득한 도시다. 윈난은 산과 숲에 숨겨져 있고 상하이는 현대적이고 웅장하다. 디자이너는 흙과 나무, 돌과 금속 재료를 활용해 원시적이면서도 거칠고, 단순하면서도 모던함과 우아함을 조화롭게 표현했다.

Wei Wu: HONG 0871 in Wusong Road, Shanghai•Chef Series

The man who is known as "a cooking artist who grasps the lifeblood of Yunnan cuisine"

and “the designer who understand business” in the catering fields

cooperated to create magic.

일체형 황동 바와 향수를 불러일으키는 러프 그레이 테라조가 현대적인 감각이 강한 바 공간을 형성한다. 와인 저장고의 밝은 배열은 황동 라인과 조명이 수평 및 수직으로 이어지는 거대한 현대 조각과 같다. 도시의 역동성과 권력은 여기에서 축적되고 고스란히 방출된다. 제한된 공간에서 재료의 충돌과 혼합은 윈난과 상하이, 과거와 미래에 속한 완전히 다른 장면을 오랜 시간 동안 묘사한다. 감성과 이야기는 찻집에 들어가는 순간 고요함과 느낌으로 응축된다. 햇빛이 들어오면 나무 격자 미닫이문, 얇은 거즈 커튼, 기름진 소박한 나무 바닥, 얼룩덜룩한 천장을 뚫고 들어온다. 길고 좁은 식탁과 현대미술의 회화 위에 마지막 각주가 써져 있고, 과거의 복잡하고 강렬한 감정들이 하나가 되고, 어제의 이야기들이 우연히 현대의 미학을 만나 조화를 이루어 보다 포괄적인 새로운 장소를 형성한다. 레스토랑 밖으로 넌지시 바라보이는 도시 생활의 분주함은 상하이 홍 0871의 멋스러운 풍경을 고조시켜 주기에 충분하다. ANN

Chief designer_ Wei Wu of IN.X

자료_ IN.X/ photography_ Yan Zheng

HONG 0871, the exquisite Yunnan cuisine restaurant was opened in Wusong Road, Shanghai, China. Designed by Wei Wu, the Design Director of IN.X, it officially marked the expansion of Yunnan cuisine in Shanghai, after its initial successful entry into the Beijing market. The reserved "wild and refined" menu of Xin Liu, the founder of HONG 0871, will also be tested by the picky diners in the magical city of Shanghai. As the first show in the new market, Wei Wu never takes the usual way.

01

Designer said

Simmer the color, flavor, and taste into the space

Yongping Braised Chicken, Binchuan Pickled Cabbage with Red Bean and Skinned Meat, Rosin Flavor Roast Duck, Hand-Shredded Ham with Fermented Cheese, Crispy Meat Buns with Soy Sauce and Mushrooms, Water Soaked Hotcake...all are the specialty on Hong 0871's menu. As a Yunnan cuisine chef, Xin Liu has never lacked the inspiration for new dishes. However, as the brand manager, Shanghai HONG 0871's appearance is a bit vague.

Yunnan and Shanghai are totally different cities. The former is mysterious and the latter is prosperous; one is hidden in the mountains and forests and the other is modern and magnificent; one is magical because of abundance, while the other is rich because of magic. When introducing Yunnan cuisine to Shanghai, the designer decided to simmer the color, flavor, and tastes into the space. It is not only the color, flavor, and tastes of Yunnan cuisine but also the vibrant and passionate everyday life of Shanghai.

Through the ingenious interaction of rammed earth, wood, stone, and metal, the styles of primitive roughness, simplicity, modernity, and elegance are supported in the space. They are integrated as a whole, and they become independent chapters in the harmony of space. When night comes, HONG 0871 merges with the city of Shanghai, without losing its own feature.

02

Space set

Create a hustle and bustle dining repertoire

In HONG 0871, the drama opens with a dazzling performance, in which the wine cellar bar area and the corridor are divided with a clear distinction of materials, and the visual division clearly defines the transformation of space and mood. The one-piece brass bar and nostalgic rough gray terrazzo form the bar area with a strong contemporary sense. The bright array of wine cellars is like a huge modern sculpture, in which the brass lines and lights run horizontally and vertically. The urban dynamics and power can be accumulated and released here.

The curtain falls and rises again, and the public dining area is an interspersed narrative of ancient memories and modern plots. Half is the simple and charming red rammed earth, another half is the modern cladding inside the arc, thus, the whole area is cleverly balanced in elegance and nostalgia The black terrazzo and curtain outline the arc-shaped seating area with a clear sense of rhythm, which corresponds to the ancient elegance of the rammed earth wall. The conflict and blending of materials in the limited space portrays completely different scenes in a long time, which is belonging to Yunnan, Shanghai, the past, and the future.

Emotions and stories condense into stillness and feeling the moment they enter the tea room. When the sunlight pours in, it penetrates through the wooden trellis sliding door, the thin gauze curtain, the oily rustic wooden floor, and the mottled ceiling. The last footnote is written on the long and narrow dining table and contemporary art paintings, where the previous complex strong emotions are unified, and the stories of yesterday happen to meet contemporary aesthetics to become self-consistent here, forming a more inclusive new place.

As the repertoire comes to an end, the crowd turns into a private space, where the lights are dim and the night is cool and refreshing. Outside the window, it is real life in Shanghai, but in this scene of HONG 0871, it is also a wonderful background of the hustle and bustle of city life.

03

Strategic dining

Achieve magic by magic

For Wu Wei, it is undoubtedly exciting cooperation with the Yunnan cuisine chef Xin Liu. The chef, who is more focused on the dishes, has entrusted the designer with the strategy customization of the dining space. With years of experience in catering business strategies, the designer has chosen the best way to appear. Compared with traditional catering space design services, the "strategic catering" service of IN.X seems to be going too far, but it is actually an inevitable way to promote the brand through space. If the highest level of cooking can be called magic, then only magic can create magic, so as to create surprises for the brand. ANN

Chief designer_ Wei Wu of IN.X

자료_ IN.X/ photography_ Yan Zheng

Wu Wei

Touchables：https://www.youtube.com/watch?v=2rpgiKvPkG8

As the founder and creative director of IN • X based in Beijing, the interior architect Wu Wei is a master in Chinese catering space design. He is the designated designer for some popular restaurant in China, such as Siji Minfu Roast Duck Restaurant, Hu Da Restaurant, etc. With the design philosophy of “Strategy First, Design Follows”, he has maintained close strategic partnerships with many leading Chinese catering brands. With deep attainments in esthetics and global perspective in business, he provides accurate business and design strategy for brand, thus, creating sustainable vitality for brand development. Wu Wei has witnessed and nourished the development of Chinese new generation catering brands.

Beijing IN•X Design Co., Ltd.,

Beijing IN•X Design Co., Ltd., founded in 2005 by interior architect Wu Wei (Wu Qihua), is a forward-looking strategic space design consultancy with a global vision and local experience. Provides all-round consulting and design services centered on dining space design. Since its establishment, it has served many famous domestic and international catering and home brands such as Swarovski, Qumei Home, Four Seasons Folk Boiled Duck Shop.

This is a diverse and diverse team of architects, interior designers, product designers and professional brand consultants. The company provides brand strategy and design services, combined with a large database and catering experts resources to develop precise market positioning for the brand. The team is forward-looking, innovative and executive, providing interior design, soft-pack design, product design and other case design services, providing brand-innovative and economical solutions for different projects according to local conditions. The essence of culture is combed and refined, and it is integrated into the space in the form of modern freehand.

location: Shanghai, China

Project area: 860㎡

Interior design: IN.X

Chief designer: Wei Wu

Design website: www.inxid.com

Design team: Chenyang Liu, Qifeng Jia, Chenjuan Jia, Zheguang Ying

Lighting design: Haiyan Zhu

Project photography: Yan Zheng

Project planning: Lele brand strategy agency